Helping world-class brands, publishers, non-profits, and institutes of higher education build top-tier digital products since, like, IE4 was a thing.

 

Digital Strategy and Design Direction

Turn your business goals, analytics, and brand requirements into actionable game plans, as in the "New Site Strategy" and "University Brand Bar Guidelines" I developed for The University of Texas at Austin.

Content Planning and Execution

Check out the UT Austin "About This Site" page and launch announcement article for a brief rundown of the philosophies and business requirements that guided my team as we rebuilt the flagship site's content from scratch, and advised on the updating of UT News. 

Data Analysis

Read "Bike Accidents 2009-2014 and Austin's Bicycle Master Plan," an statistical analysis built in Tableau that illustrates some reservations I have about Austin's current approach to bikes.